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MacMedia

MacMedia is an I.T. solution provider that brings a new proposal for the Canadian Academic Detailing Collaboration (CADC). The CADC is a government initiative to counteract the commercial influence of the pharmaceutical sector in the prescribing behaviour of physicians through continuing medical education (CME). With a combination of emerging online technologies and a new business model to build sustainability, MacMedia enhances present CADC's processes and facilitates the transfer of knowledge in a real time environment while creating a stream of revenues from advertisers different from pharmaceutical companies.

Academic & Professional Background

Bachelor in Industrial Engineering,
MBA,
Computer/Programmer Analyst.

Areas of interest: Continuing Education, Distance Learning, Application of new technologies in education

Why MEEi?

MEEI specializes in the combination of technology and business.